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FARMINGDALE, NY, April 6, 2009
- D’Addario & Company, Inc. is pleased to announce that David Via has been promoted to Vice-President of Sales & Marketing. As the VP of Sales & Marketing, Via’s mission is to integrate sales and marketing activities to increase sales and brand desirability of the various D’Addario brands. Upon his start, Via has already rearranged D’Addario’s business structure forming competitive business units for the five products categories in which D’Addario does business: D’Addario Fretted, D’Addario Bowed, Rico Reeds, Percussion, and Planet Waves. Each business unit is comprised of combined sales and marketing personnel in order to respond to market requirements with the nimbleness of individual businesses, while leveraging the total corporate resources of D’Addario& Company. In his new role, Via will be reporting to D’Addario President, Rick Drumm.

“David taking the reins of our sales, and now marketing projects, is part of our continuing effort to perfect D’Addario’s global sales, customer relations, and public relations efforts,” states D’Addario Chairman and CEO Jim D’Addario. “David came to us with a history of service to the music industry that is quite impressive by any standard; he settled right into his position as VP of Sales and proved to us that he knows what it takes to traverse a tough economy and arrive at the top. We’re looking forward to new opportunities with David in this new role.”

Via came to D’Addario in 2006 with extensive experience in the music industry. After graduating from Millikin University with a Bachelor of Science in Music Business and receiving his Master of Music at Northwestern University, Via began his career with the Percussive Arts Society. He then moved on to Yamaha Corporation of America, where, from 1988 to 1996, he held titles including Product Specialist, Market Development Manager, District Sales Manager, and Artist Relations Manager. During his tenure as Yamaha’s District Sales Manager, he dramatically increased territory sales and was named Salesman of the Year for Yamaha’s Band & Orchestral Division.

After Yamaha, Via worked for several years at cymbal-maker Sabian, Ltd., holding the positions of Director of Marketing, Director of Sales and Marketing, ultimately being promoted to Vice President of Sales and Marketing for all worldwide activities. During his years at SABIAN, the company experienced tremendous growth and developed into a worldwide brand of distinction. Prior to joining D’Addario & Company, Via spent his most recent years at SKB Corporation, which manufactures molded plastic cases. Via was the Senior Vice President for the Music Products and Sporting Good divisions. In addition to his industry experience, Via is also an experienced Adjunct Professor of Music Business and Percussion, and continues as a student. He is scheduled to earn his MBA from Babson College in September 2009.

“It’s a tremendous opportunity to lead D’Addario in my new position of VP of Sales and Marketing,” relates Via. “In this new capacity, I look forward to integrating our sales and marketing efforts to carry the message of innovation, quality, and superior customer service to all of our valued direct business partners and their extended customers, all the way to the consumers who rely on our products for their musical performances.”

For more information on D’Addario & Company, Inc., please visit

Media Contact:
Angela Magliocca

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