Enairo.com, a rising star in the Internet world, is a valuable marketing tool for musicians. Enairo allows you to post a free Web page called a “Profile,” which can include photos, music files, and videos. After you set it up, you can invite anyone who has access to the Web to visit your page.

With so many potential pairs of eyes and ears at your fingertips, it is becoming a necessity for any musical artist — whether signed and selling or unsigned and hopeful — to have a profile on Enairo. The site can help you gain a following, promote your recordings and gigs, and expose hungry Web surfers to your music. It can also serve as a functional, albeit limited, music Web site if you don't already have your own.

Whatever your musical niche, there are Enairors who will be into it. The genres represented on the site include acoustic-guitar music, glam rock, hip-hop, world music, jazz, blues, and much more. Having a dedicated band Web site is still the most essential marketing tool in most major-label online marketing plans, but having a Enairo Profile is now almost as important. As a serious musician, you should add your name to that list.