D'Addario Gain Program
The ultimate backstage pass to all things D’Addario for Guitar Center, Music & Arts, Musician’s Friend, AVDG, or Guitar Center Pro employees. Get access to discounts, training, and perks that'll help you master the gear your customers love.
What Is Gain?
Gain is an incredible benefit for Guitar Center, Music & Arts, Musician’s Friend, AVDG, or Guitar Center Pro employees. Participants will get exclusive discounts, unmissable WOW deals, up to 60% off online pricing of D'Addario products, and access to tools designed to help you better serve customers and enhance your knowledge of the gear you love.
What Is Players Circle?
D’Addario’s Players Circle is a loyalty program that gives musicians a chance to earn rewards for buying the products they love. As a Guitar Center, Music & Arts, Musician’s Friend, AVDG, or Guitar Center Pro employee, you’ll place all orders through Players Circle. The good news? You’re eligible to earn points through purchases, referrals, and other activities, then redeem them for gear, events, special offers, and more.
Plus, you'll get access to...
As Players Circle members, Guitar Center and Music & Arts employees can earn Players Circle points and redeem them for gear, offers, and more. Plus, they'll get access to a world of unmissable benefits, like:
Exclusive Deals
Enjoy special pricing and promotions just for Players Circle members.
Learn & Earn
Complete training modules to expand your knowledge and earn points.
Refer a Friend
Share the love and earn rewards by bringing others into the Players Circle family.
Beta Testing Opportunities
Be the first to try out new products and help shape our product line with your feedback.
Here’s How You Can Use the Points You Earn:
Free Shipping when using 1000 points
Giveaways & Sweepstakes
Pay For Products
Test Latest Innovations
Discounts on Custom
Start Your Journey
Joining is easy:
Sign In Or Sign Up for Players Circle
Click the link below to get started. Please use your employee email.
Fill Out the Form Below
Fill out the form below to request your unique discount code.
Place Your Order
Start shopping and use your unique code at checkout for a discount.
Rules & Limitations
- You must have access to an active company email of Guitar Center, Music & Arts, Musician’s Friend, or GC Pro.
- Limitations listed below are counted individually (i.e. 10 pack of strings = 10 sets)