Jim's Corner
The Story of D'Addario
400 years. Billions of strings. One family. This series chronicles the story of a family tradition that became the world’s most respected and innovative musical accessories company. From the early days of string making in Italy, to building a reputation in America and emerging as an iconic music brand, hear all the fascinating stories, told by Jim D’Addario himself.
Episode #1
Jim takes us from the early days of string making in Italy to developing the modern acoustic guitar string with John D'Angelico.
Episode #2
Jim discusses his father's big break with the innovative Mario Maccaferri, developing strings that shaped The Who’s iconic sound in 'My Generation,' the launch of Darco strings, a merger with Martin Guitars and more.
Episode #3
Jim remembers early days of working night and day, side-by-side with his wife Janet to lay the groundwork for the company, before his brother and father join to make the venture complete. With their support, Jim focuses on what will take the product to new heights: designing a better machine.
Episode #4
Discover how D'Addario revolutionized the music world, from pioneering phosphor bronze guitar strings to collaborating with jazz legend Pat Metheny to create XL Chromes flat wound strings.
Episode #5
Discover how D'Addario expanded its presence in the musical instrument accessory industry through strategic partnerships with companies like Vandoren and the acquisition of notable brands such as EVANS Drumheads, Rico reeds, and Kaplan orchestral strings.
Episode #6
Ever wondered why there's no D'Addario guitar, but countless other D'Addario products for musicians? Or why the iconic colored ball ends on D'Addario strings were initially created? Learn the answers to these questions and much more in this episode.
Episode #7
Learn how D'Addario has pushed the boundaries of innovation, pioneering technologies like NYXL and XS strings, and embracing sustainable practices with the Playback string recycling program and organic reeds.
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When You Know You Know
From arena stages to storied luthier shops, no strings perform better. We make the most reliable and sustainable strings and accessories you can buy.
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