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D'Addario & Company, Inc. and related Affiliate Websites
About Our Ads

This policy covers the use of cookies and other tracking technologies and interest-based advertising on websites on which this policy appears.

We use common tracking technologies.
We collect personal information about users over time and across different websites when you use this website or service. We also have third parties that collect personal information this way. To do this, we use several tracking tools. Our vendors may also use these tools. These may include browser cookies and device IDs. We may also use web beacons, flash cookies, and similar technologies.

We may use both “session” cookies and “persistent” cookies on this website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date. For further details, see the table below, consult the help menu in your browser or visit www.allaboutcookies.org.

We use tracking technologies for a variety of reasons.
We use tracking tools:

  • To recognize new or past customers and loyalty program members.
  • To store your password if you are registered on our site.
  • To improve our website.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.

We use specific tracking technologies.
Here is more information about certain tracking technologies and cookies we currently use on our sites. We use all of these tracking technologies to improve our site and the experience of our visitors:

TYPE     COOKIE/TOOL     PURPOSE     DURATION
Analytics     Google Analytics    

We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
To opt out of being tracked by Google Analytics across all websites visit:
https://tools.google.com/dlpage/gaoptout
To review Google Analytics Privacy policy visit:
https://support.google.com/analytics/answer/6004245?hl=en

    Ongoing
Analytics     DoubleClick and Google Tag Manager    

We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.
To opt out of being tracked by Google, visit:
https://tools.google.com/dlpage/gaoptout

    Ongoing
Statistics     HotJar    

We use Hot Jar to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
To opt out of being tracked by Hot Jar, visit:
https://www.hotjar.com/legal/compliance/opt-out

    Ongoing
Third-Party     Facebook/Instagram Social Plugins    

We use this technology to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.
To opt out of being tracked by Facebook, visit: https://www.facebook.com/help/568137493302217

    Ongoing
Third-Party     Twitter Social Plugin    

We use this technology to allow users to share their experiences with our apps and websites on Twitter. For example, we may collect your browser information, demographic data, and interaction data.
To set your preferences, visit: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

    Ongoing
Third-Party     Reddit Social Plugin    

We use this technology to allow users to share their experiences with our apps and websites on Reddit. For example, we may collect your browser information, demographic data, and interaction data.
To opt out of being tracked by Reddit, visit:
https://www.reddit.com/personalization

    Ongoing
Third-Party     Google Ads    

Google is one of many ad networks that personalizes ads based on your activity online, including your activity on our websites and apps.
To opt out of Google Ads, visit:
https://policies.google.com/technologies/ads?hl=en-US

    Ongoing
Third-Party     Motus Media Tracking Pixel    

We use this technology to track and record user actions on websites where our advertisements are served to help us show users more relevant ads.
To opt out of being tracked by Motus Media, visit: https://pixel.motusmedia.co/opt-out 

    Ongoing

We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control certain tracking tools.
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some web browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Options you select are browser and device specific.

You can opt-out of online behavioral advertising.
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising, click the DAA WebChoices link here. Not all of the tracking tools on our website participate in the Self-Regulatory Program for Online Behavioral Advertising. To opt out of the Motus Media Tracking Pixel (described above), click here. Choices you make are both browser and device-specific.
If you opt out of online behavioural advertising (or interest-based advertising) or reject cookies, this will not stop you from seeing advertising – this will just not be tailored to your interests and therefore is less likely to be relevant to you.

Contact
If you have any questions about this cookie policy or our treatment of your personal data, please contact us:

D'Addario & Company, 595 Smith Street, Farmingdale, New York, 11735, United States
D’Addario UK Limited, 2 Greenfinch Way, Newburn Riverside, Newcastle upon Tyne NE15 8NX, United Kingdom

Last updated: September 2019

© 2019 D'Addario & Company, Inc. All rights reserved.

 

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