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September 2020

 


Brand News:
A Letter from the
D'Addario Orchestral Team

Dear Artists,

We are kicking off the September issue of our monthly The D’Addario Orchestral Artist Corner to announce that we are back in the office and ready for whatever the next few months have to bring! 

Our Orchestral team was furloughed in late March when our factories in New York, California, and Houston were closed due to COVID-19. Each factory was able to reopen by the end of May and have spent the past few months playing “catch up” in order to fulfill numerous backorders and build inventory. The incredible factory team in New York has swiftly implemented new safety and social distancing protocol in order to keep everyone at the factory safe. We are committed and focused on replenishing our inventory levels as quickly as possible and building a healthy inventory reserve in case our factories are forced to shut down again later this year. 

Just like you, our plans for 2020 have been turned completely upside down, but we are trying to make the best of this time. We will be spending the next few months focusing on generating artist content to feature on our social media channels, optimizing our data management systems, and continuing development work on upcoming product launches. You all have been in our hearts and minds as we know that you too are busy making changes to plans and establishing a “new normal.”

 

Our best wishes to you and your loved ones,
Your D’Addario Orchestral Team 

Liz Benoit Crew-Orchestral Product Manager

liz.benoitcrew@daddario.com 

Richard Smedley-B&O Product Specialist

richard.smedley@daddario.com 

Andrea Harrell-B&O Product Specialist, Woodwinds & Orchestral Artist Manager

andrea.harrell@daddario.com

Steve Lobmeier-Artist Relations Administrative Specialist
Steve will be handling any issues that you have with your artist account, B2B, artist orders, and order returns. 

steve.lobmeier@daddario.com 

 

 


Orchestral Spotlight:
Meet Liz Benoit Crew,
Orchestral Product Manager

Meet Liz Benoit Crew, our Product Manager for D'Addario Orchestral! Liz began as a Product Specialist at D'Addario back in 2011 after graduating from the University of Massachusetts Amherst with degrees in Cello Performance and Classical Civilization. During her tenure as Product Specialist, Liz founded Strings 101--an innovative educational outreach initiative that focuses on training teachers and students on the science and history of string technology. Liz and her Strings 101 team have delivered educational clinics to thousands of string players, students, and teachers, including at such venues as the Juilliard School and the National ASTA annual conference.

In 2020, Liz assumed the role of Product Manager for the Orchestral Brand. As Product Manager, Liz is responsible for overseeing and coordinating all of the various activities and processes required for bringing a product to market. She works closely with our Executive, Product Management, Engineering, and Marketing teams to ensure the success of new products, as well as the continued success of legacy products.

When Liz isn't in the office, she is an active performer on cello, violin, and voice. Liz lives in Brooklyn, NY, and enjoys traveling, rollerblading around Prospect Park, and throwing together a great cheese plate.


Company Spotlight:
D'Addario Foundation Sponsors
COVID-19 Aerosol Study

This summer, the D'Addario Foundation was a key sponsor for an aerosol study commissioned by the National Federation of State High School Associations (NFHS), the College Band Directors National Association (CBDNA), and over 125 performing arts organizations.


This goal of this study was to examine the respiratory emissions produced by subjects playing various wind instruments (including clarinet and saxophone) and to fast-track some preliminary recommendations for performers and educators in light of the study results.

The results of the survey can be found here.

 


Product Spotlight:
Prelude Strings

 A friendly reminder that we have an excellent entry-level string that will reward your students with great sound, optimal bow response, and ease of playbility. 

Prelude outperforms other entry-level strings on the market by offering the warmest sound available in an affordable, solid steel core string design. Prelude works harmoniously with a developing player’s instrument--regardless of the instrument’s overall quality. Teachers love Prelude for its durability, value, and versatility; this is a great string option for any musical style!  

Prelude is available for Violin, Viola, Cello, and Bass.

 

learn more


Marketing Spotlight:
Social Media Campaigns

Help us to engage and inspire our strings community by participating in a few of our social media campaigns!

#StayHomeStudios: Our virtual strings community has enjoyed seeing their favorite artists’ practice and rehearsal spaces. Send us a photo of yours!

Daily Artist Performance videos: Send us a short video (one minute or less) of you performing music that helps you to “zen out,” brings you comfort, or inspires you to keep going!


Upcoming Events

Virtual Social Hour

Join us on Saturday, September 26th from 2:00-3:00 PM EST to kick off our first Virtual Social Hour for Woodwinds and Orchestral artists!

We will host Virtual Social Hours on the last Saturday of each month to connect our amazing artists across the Woodwinds and Orchestral brands.

 

Sign up