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Sam Fender

"When the NYXL range came out, it was a real game-changer. I always used to break strings, but NYXL 11-49s would always withstand when I used to play my first shows in a rock band as a kid. I put the strings through their paces playing lead guitar, but they have always survived."


ABOUT Sam Fender

Melding urgent, melodic indie rock with the heart of a singer/songwriter, while incorporating socially conscious lyrics, Newcastle native Sam Fender is more than worthy of the attention he’s received. Sam rose to British acclaim in late 2017, when he appeared on the coveted BBC “Sound of 2018” list and was subsequently signed to Polydor Records. His first album, Hypersonic Missiles, arrived in 2019 and reached number one on the UK album charts.

Sam followed up with 2021's Seventeen Going Under, an album which reflects on his upbringing and what it was like coming of age in North Shields. The album shot Sam to global recognition, bagging him a second UK number one album, a sold-out arena tour, and headline slots across numerous European festivals.




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