Learn how D'Addario has pushed the boundaries of innovation, pioneering technologies like NYXL and XS strings, and embracing sustainable practices with the Play Back string recycling program and organic reeds.

Jim takes us from the early days of string making in Italy to developing the modern acoustic guitar string with John D'Angelico.

Jim remembers early days of working night and day, side-by-side with his wife Janet to lay the groundwork for the company, before his brother and father join to make the venture complete. With their support, Jim focuses on what will take the product to new heights: designing a better machine.

Learn how D'Addario has pushed the boundaries of innovation, pioneering technologies like NYXL and XS strings, and embracing sustainable practices with the Play Back string recycling program and organic reeds.

Jim takes us from the early days of string making in Italy to developing the modern acoustic guitar string with John D'Angelico.

Jim remembers early days of working night and day, side-by-side with his wife Janet to lay the groundwork for the company, before his brother and father join to make the venture complete. With their support, Jim focuses on what will take the product to new heights: designing a better machine.